The time that we only know China of “made in China” is definitely over. In the last 10 years, China has made a staggering catch-up movement in terms of infrastructure, technology and way of living. In the meantime, the roles are gradually being reversed and the West is looking with surprise at the speed with which the country is innovating. A combination of centrally controlled strategy and an extreme focus on data and the customer form the engine of this development.
Artificial intelligence, data and digital technology are central here, so with an app such as WeChat you can arrange, buy and pay just about anything via chatbots and voice. In addition to leadership in “new retail” with companies such as ByteDance, Meituan-Dianping, Alibaba and JD, the Chinese also take the lead in various other areas such as digital health and mobility. Think of companies such as Tencent, iCarbonX, Mobike, CRH, Baidu and New oriental.
That is why The Argonauts go on a discovery to China from 19 to 25 October!
On Wednesday, April 24, we cordially invite you to our information session about our learning journey in which our lead Argonauts Bart Horsten and Ed Sander will tell you more about the program.
The details of program are in full preparation! We will be dealing with “new retail”, e-commerce, social media, digital health and mobility. China experts Bart Horsten and Ed Sander take you to futuristic retail concepts, companies and innovation hubs in Shanghai, Hangzhou and Beijing. The visits are supplemented by workshops on culture and technology to translate the experiences into your own
Do you want to participate to our learning journey Click here