Very practical training with which you can use immediately.
Replace your classic customer event with an immersive innovation boot camp with your customers and create a win / win for your own business and that of your customers. Doing so, you can radically change the way you facilitate creativity in your company and with your customers.
In many organisations, the stream “Create”-> “join”-> “make” traditionally starts by an innovation, created by a « professional creative » (e.g. a designer or product manager), who delivers the innovation to the customer, who will hopefully adopt and buy the innovation.
By applying design thinking, can reverse this stream by allowing your customer or user to design innovations her- or himself (and not the professional creative). The role of the creative professional is to facilitate and « join » the process, not to do it. By doing so, you will not only deliver better products and services, who the customer REALLY wants but foremost create confidence and customer engagement and loyalty.
Source: Roberto Verganti, Politecnico di Milano
Via a balanced mix of expert talks, inspiration sessions and co-creation workshops with your customers around their ‘jobs to be done’, we translate these into new challenges and business opportunities for your company. In addition, we introduce the necessary tools, tips & tricks and insights with which you and your customers can innovate, experiment and make your business meaningful (again) for your customer. For this, we use design thinking, business modeling, value proposition and scenario planning methods.
Questions that can be addressed in such a customer boot camp:
How do you create value according to your customers? Do you run the risk that this will change (quickly) due to your environment or your competitors?
What are the “pains”, “gains” and “jobs to be done” of your customers and how can you respond to this with new products, services and business models?
Which new technologies can you use to better serve your customers?
How can your customers become your “partners”?
How do your customers view the knowledge and competences of your company and perhaps they see opportunities to offer new products or services?
How to involve your customers and let them benefit from new online or offline business models?
In short, how can you remain “meaningful” for your customers?
In such an immersive innovation boot camp with customers, it is not the intention to talk extensively about your existing products, but to think together about new opportunities and value propositions. You get direct input from your customers about what they are awake about. You also strengthen the involvement of your customers with your company, your brand, your products and services!
In a co-creation bootcamp with customers, it is best to involve participants from different departments and disciplines of your company and of your customer. Depending on the chosen theme you get a 360 ° view of the “jobs to be done” of your client and how you can translate this into your own business.
Peter Van Steenkiste